SABINE FLUTTERS IN TO FARMERS

New Zealand fashion brand Sabine is now exclusive to selected Farmers stores nationwide. The label’s inaugural range for Farmers is a foray into delicately-made garments with fancy-free movement reflected in the designs.

The avian-inspired collection flaunts tiered dresses and pleated skirting in neutral tones with accentuated splashes of colour. The range comprises beautiful quality pieces with names such as Finch, Nightingale and Tui at an affordable price. Luxurious fabrics are used to create garments which are both edgy and feminine - the result is an effortlessly stylish range with flattering fits.

Womens fashion merchandise controller Alison Coaton says the range is a wonderful addition to the store’s offering. “The Sabine range extends our offering for the 25-35 year old shopper at Farmers. We expect the collection not only to wow our current customer, but bring in a whole new shopper to Farmers” says Alison.

The range of quality design-led garments will feature in fifteen stores nationwide, with all the finishing details you would expect from a high street boutique. Alison Coaton says the distribution through Farmers will mean the exclusive brand is more accessible to New Zealanders. “Sabine was previously housed in two Auckland boutiques, but now customers across the country can find a Farmers store nearby to buy a beautiful piece of Sabine clothing,” she says. The first drop into selected Farmers stores is in November with prices ranging from $59.99 to $139.99.

ABOUT SABINE

Sabine was originally owned and operated by Angela Todd from 2000 until 2009. Sabine’s retail stores were on Ponsonby Road and in Two Double Seven Newmarket and the garments were wholesaled in 30 stores throughout New Zealand and Australia. The new Creative Director of Sabine is Venecia Martin. Venecia has an extensive background in commercial fashion and a meticulous eye for detail and style.

ABOUT FARMERS

As the country’s foremost department store, Farmers Trading Company have been outfitting New Zealand women, their families and their homes for more than 100 years. First established by Robert Laidlaw as a catalogue mail order company in 1909, Farmers is now a thriving, modern department store and New Zealand’s leading fashion and home retailer - combining quality and value with an ever-increasing selection of the best local and international brands. Proudly New Zealand owned, Farmers operates 55 department stores from Kaitaia to Invercargill, offering shoppers a wide range of women’s, men’s and children’s fashion, health & beauty, homewares, manchester, appliances, electronics and furniture.